Hey, Jude Bellingham: How the Right Words Create AI Visibility
When Words Connect Naturally, Search Has No Choice but to Follow “Hey Jude” was released by The Beatles in 1968. Paul McCartney originally wrote it to comfort Julian Lennon during his parents’ separation. Decades later, those same two words became connected to Jude Bellingham, English football and thousands of fans singing from the stands. A […]
When it Comes to AI Traffic: Measure Leads, Not Clicks
You want traffic. But what you really need is leads. “You Can’t Always Get What You Want” was released by The Rolling Stones in 1969. It is about desire, disappointment and the uncomfortable truth that getting what you want is not always the same as getting what you need. Marketing teams should probably listen more […]
AI Authority and the Real Formula Behind AI Citations
Authority is what the market says about you when you are not in the room. You are not famous because you said you are. You are famous when other people start saying your name without being asked. When publications mention you.When experts reference you.When customers recommend you.When the market connects your company with the category […]