While many believe AI-powered search results spell doom for SEO, let’s dive into the numbers and challenge that assumption.
Do you know the click-through rates on Google ads that are at the top of the results?
Ad in position 1: 2.1% clicks,
Ad in position 2: 1.4% clicks,
in 3rd position: 1.3% clicks,
in 4th position: 1.2% clicks.
Those ads cost you a lot (!) of money.
On the other hand,
the click-through rates on organic results range from 38% for the #1 result in Google down to 1.6% for the 10th result, with the 2nd and 3rd positions getting 18% and 10% respectively.
A massive difference, right?
Let me summarize it for you
1. SEO is not going to die ❌ ☠
2. It’s best to appear in Google for searches that don’t yield AI results ❌ 🤖
3. If your content is relevant to AI results, make every effort (like talking to me!) to appear in them and then aim to the organic results right after ✔🤖
4. In any case, think carefully about how worthwhile it is for you to spend on PPC ads with click-through rates that barely touch the 10th organic result on the first page of Google… 🤑
