we do seo blog
Prompt Tracking Is Really Sub-Question Tracking
“Do we appear?” “Who appears instead of us?” “What does ChatGPT say?” “What does Perplexity cite?” All are good questions. And let’s be honest, we

10 important things to remember about Google’s spam policy
Google’s recent spam policy update is more than just a mere tweak. It is a much-awaited refinement that is designed to foster a safer and

Content and SEO Top Facts
Following the fact that “Google’s useful content update” has ended, admittedly without too many earthquakes, I decided to summarize some things worth remembering: 1. Content

A Checklist for Building an Optimized Website for Search Engines
Planning to build a new website? There are a few things you should know before you start thinking about the logo, colors, or the content

Customers of the Best (Winning!) Kind
It’s time to boast a bit and give a nod to those customers who collaborate right from the start. I particularly appreciate those who trust

Local SEO is social by default
I probably tire you with my endless emphasis on the necessity of social media in online marketing generally and SEO specifically. Yet, I must reiterate

Widgets are not valid links in the eye of Google
I celebrate most of the changes Google has made in recent years. It’s wonderful that website owners and businesses can’t hide from their audience/readers (see

Google Doodle from Outer Space
66 years since the reports of UFOs in Roswell, New Mexico – the case that ignited a flurry of conspiracy theories extending to Project Blue

Personalization on Google
According to research by Martin Feuz and Matthew Fuller (University of London) along with Felix Stalder (University of Zurich for the Arts), contrary to the

Basic Rules for Choosing a Hosting Company
Bought a domain and already have a designed website with content? Now you just need to host it somewhere and launch it online. The problem

User-Friendly Links: A Brief Guide to Links Visualization
What is a link? A link (or hyperlink) is a tool that allows for easy navigation to another web page by a simple click, making