Keyword Research in the AI Era: Do Keywords Still Matter?
Keywords aren’t dead, but keyword-first SEO is. Learn how to rethink keyword research around topics, user intent, prompts, questions and AI-generated fan-out queries.
Is Claude better for Writing and Why Marketers Prefer It?
Why do marketers prefer Claude for writing? We looked beyond benchmarks and features to explore what really matters: the experience of writing with AI, and why the best writing still depends on the human behind the prompt.
Express Yourself: AI Is Listening to How You Say It
The words your brand uses don’t just tell AI what you do – they shape how AI understands who you are. Our experiment shows how changing just two words can change perceptions of authority, and why brand language needs to be built for humans and AI.